About The Waterfront Business Improvement Area (BIA)

Representing businesses along the Queens Quay corridor from Bathurst to Cherry Street, the WBIA is committed to supporting the continued growth of the waterfront as a premier destination that is well-connected to the rest of the city and is beautiful, clean and vibrant year- round. We support businesses, engage the community and unify the waterfront with activities, including: representing the area on key policy and advocacy issues, making targeted public realm improvements and highlighting the area’s vibrancy with activations and daily promotion online.

Position Overview

The WBIA is looking to expand our communications and engagement in-person and online with people living and working on the waterfront. We are seeking an enthusiastic self-starter with strong communications skills to work alongside our close-knit team. The Community Communications Assistant will work to uphold a cohesive brand strategy by identifying new communications channels, creating and distributing physical materials and supporting social media via online engagement and posting.

Due to the nature of the work, the position requires flexible hours and includes some weekend and evening work. The majority of work will take place on-site but equipment will be provided to complete work in office and remotely.

Job Responsibilities – Marketing Communications

• Build relationships with waterfront resident/condo and office building managers to enhance communications to these target groups.

• Develop and execute on new community communications such as

– Online community groups and physical materials (e.g. newsletters, brochures, direct mail, posters).

– Digital signage.

• Contact database updates and maintenance.

• Other marketing duties as required.

Job Responsibilities – Social Media

• Community engagement on social media platforms (Facebook, Instagram, Twitter, TikTok). • Creation of original content for social media, photography and video.

• Scheduling social media content via Sprout.

• Build relationships and meet with members and stakeholders to develop new content

• Copywriting/editing for digital marketing channels including newsletters, blogs and other content.

• Other digital communications duties as required.

Job Requirements

• Degree or certificate in a related field such as media studies, communications, marketing. • Superior communication; written, oral and interpersonal skills with the ability to build relationships with various stakeholders at a professional level.

• Organized; ability to multi-task, self-starter, creative and customer-focused.

• Experience with social media platforms and creative content development.

• Knowledge of social publishing tools (eg Sprout Social).

• Passionate about writing, editing and storytelling.

• Proficiency in graphic design and related software (eg Adobe Suite, including Illustrator or InDesign) is a significant asset

• Complementary interests and experience with stakeholder relationships in business, politics, tourism, event management and urban development are an asset.

Core Competencies

• Creative, proactive engagement with customers and stakeholders: Able to identify content and relationship opportunities within the waterfront’s stakeholders and related online community that support organizational goals.

• Tact and diplomacy: Perform in a friendly but professional manner, aware of image and appropriateness in day-to-day representation of the organization.

• Online immersion: Committed to improving knowledge and understanding of developments in technology, media and communication, especially online.

• Synthesis of information: Able to prepare appropriate information for a diverse group of audiences, including general public, media, business owners and senior representatives.

• Brand awareness: Provides a consistent and thorough approach to all communications.

Compensation

This is a one-year contract position with a salary range of $40,000 – $45,000, including two weeks of paid vacation, access to a bonus structure component and professional development opportunities.

Application Process

To apply, please submit your cover letter and resume to kate@waterfrontbia.com no later than Friday, April 29 at 5:00 p.m.