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2022 Environics Waterfront Visitor Summary

The Waterfront BIA in partnership with Waterfront Toronto has engaged Environics Analytics to provide data on visitation to the waterfront, and the demographics of the visitors. 

Key Findings:  

  • From January to October 2022, a total of 2,990,856 unique visitors came to the waterfront and made up a total of 56,507,368 daily visits. (See page 2 for definitions) 
  • 44% of visitors to the waterfront were from City of Toronto Boundaries, with visitors from the GTHA making up a cumulative 40% of visitation, illustrating the significant draw to the waterfront from outside of the City’s boundaries. 
  • 48.4% of Torontonians visited the Waterfront between January and October, 2022 

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