The WBIA’s 2017 Strategic Framework and Tactical Plan, which was developed by Live Work Learn Play inc. in collaboration with the Waterfront Business Improvement Area provides an overview assessment - from a real estate, planning and economic development perspective - of the WBIA’s challenges and opportunities, as well as a strategic framework that outlines implementable tactics that can guide any future WBIA initiatives in its role as “the voice of the Waterfront’s business community”.

Download your copy of our 2017 Strategic Framework & Tactical Plan developed by Live Work Learn Play, Inc.

Building the Waterfront East LRT is crucial to the development of the eastern waterfront. The Economic Impact Study and Waterfront Commuter Survey illustrate the importance of building the Waterfront East as soon as possible.

Learn more about the Waterfront East LRT by downloading the Waterfront Commuter Survey conducted by the Waterfront BIA and Economic Impact Study prepared by Hatch.

The Waterfront BIA engaged Ken Greenberg and PUBLIC WORK to prepare a vision and plan to improve accessibility, wayfinding and aesthetics of its underpass connections which resulted in ‘Waterfront ReConnect’. A pilot of these improvements was installed in 2019/2020 at the Rees Street underpass, and further improvements are planned in the coming years.

Learn more about the changes to the Gardiner Underpass at Rees Street and our plan for safer, more attractive underpass connections to the water in the future.

The Waterfront BIA measures the volume of pedestrians and cyclists travelling through key intersections across the business district. The September 2020 Pedestrian Count Summary shows the impacts to traffic during the COVID-19 pandemic and includes a 100-person snapshot survey that demonstrates guests reasons for visiting at this time.

Click here to download or print Pedestrian Count Summary.

WBIA Pedestrian Count graph