Waterfront Business Improvement Area

Established in 2004, The Waterfront Business Improvement Area (WBIA), is the voice of the Waterfront’s business community. Toronto’s WBIA is a community-driven organization dedicated to promoting and enhancing the economic and cultural vitality of the Waterfront area. The WBIA welcomes 17 million visitors annually with a service area population of 59,251 and growing rapidly. 68% of the area’s residents are under the age of 45, are university educated, have an average household income of $135,901, and walk to work.

Unlike most Toronto BIAs, The Waterfront BIA is both a full-service residential area and a tourist destination, ranking second in every major tourist category – domestic and international, pleasure and business, first-time and repeat. Through marketing and promotion, special events, streetscape enhancement, strategic planning and advocacy initiatives, the WBIA continues to secure its position as one of Toronto’s premier destinations. Annual programs include the Redpath Waterfront Festival, Waterfront AmbassadorsTM and Winter Stations.

The Waterfront BIA has been the proud recipient of the Toronto Association of Business Improvement Areas (TABIA) Awards in 2011, 2013, 2014 and 2015, as well as the 2015 Downtown Merit Award from the International Downtown Association (IDA) and the Award of Distinction from the 2016 BIA National Conference Awards.


Kevin Currie


Wheel Excitement

Rosie Middleton


Briarlane Property Management

Beverly Tay


Oxford Properties Group


Shey Clark

Great Lakes Schooner Co.

Martin Kenneally

Harbourfront Centre

Nathalie Lalonde

Radisson Admiral Hotel

Udo Schliemann

Entro Communications

Craig Somers

CitySightseeing Toronto

Cindi Vanden Heuvel

Mariposa Cruises

David Waugh


Dr. Suzanne Bober

Harbourfront Chiropractic

Kristian Halkias


Our Strategic Objectives

  • Enhance the street experience to reflect the Waterfront’s regional stature.
  • Connect uses, people and public spaces to build the Waterfront as a cohesive and supportive community.
  • Collaborate with partners to acquire and retain a vibrant mix of retail that encourages lingering by locals and tourists alike.
  • Attract more people to the Waterfront area by presenting year-round programming and activations.
  • Implement evidence-based decision-making as part of best-practice Board governance.

Click here to find out who provides what City services.

The Event Committee

Volunteer group composed of BIA members and staff who make recommendations to the Board regarding programs and events on the Waterfront. Committee members focus on the impact on the overall community, successes and challenges, and growth opportunities within the context of our mandate.

The Area Planning Committee

Volunteer committee composed of BIA members who monitor and advise the Board regarding area development, points of issue, and our place within the larger footprint of Toronto’s downtown core.

As a member of the BIA, the best way to participate in decision-making is to get involved, so we encourage you to be active and join our committees!

Operations – Streetscape Enhancement 

  • Maintain the street and local parks via reporting to 311/property managers/Parks Department/Transportation Services; i.e. damaged traffic signals and garbage bins, derelict bicycles, unsafe sidewalks, etc.
  • NEW! Clean Streets Team removes garbage, graffiti, posters and cigarette butts twice weekly through the summer season – May to October
  • Assistance with City-related member issues; i.e. required bylaw enforcement
  • Advocate for timely completion of local construction activities
  • Beautification of the neighbourhood includes the Outdoor Photo Exhibit (hydro pole banners) and Peter Street Basin enhancements (regular debris removal, boom and fountain installation, and Scadding Court Community Centre’s floating garden installation)

What is a BIA?

A Business Improvement Area (BIA) is an association of commercial property owners and tenants within a defined area who work in partnership with the City to create thriving, competitive, and safe business areas that attract shoppers, diners, tourists, and new businesses. By working collectively, local business have the organizational and funding capacity to be catalysts for civic improvement, enhancing the quality of life in their local neighbourhood and the City as a whole. Toronto now boasts a total of 82 BIAs, representing more than 35,000 businesses – the largest number of BIAs in North America. The world’s first BIA was started in Toronto in 1970. Since then, this innovative public-private partnership model has been copied internationally. Focusing on street/sidewalk beautification, marketing and promotional campaigns, street festivals, clean street/graffiti-removal campaigns, and crime prevention strategies, BIAs also act as a unified voice to address issues on behalf of their membership. BIA members employ more than 400,000 people in full-time and part-time positions. Over 7.4 million people attend the more than 160 community events and street festivals supported and produced by BIAs throughout the year. Source: City of Toronto website.

What are the benefits of a BIA?

In order to help local commercial areas create thriving, competitive and safe business areas, the City of Toronto, through the Economic Development & Culture Division, offers a number of assistance programs to BIAS. One of the more successful programs offered by our BIA Office is the Capital Cost-share Program, which provides matching funding to our BIA partners for streetscape beautification projects. These projects help tame our busy streets and improve the quality of place in our neighbourhoods. In 2011, Council approved almost $3.5 million towards BIA beautification projects. Financial assistance is also provided to BIAs to implement mural projects and commercial facade improvements. Toronto BIAs are also members of an umbrella organization called the Toronto Association of Business Improvement Areas (TABIA). TABIA encourages and facilitates the exchange of information, experiences, and ideas among BIAs; advocates on behalf of BIAs to influence government policy; helps obtain funding for programs and services for BIAs; and offers discount and savings programs for its members, such as preferred Merchant Visa and MasterCard rates.

How does a BIA work?

A BIA is run by a volunteer Board of Management elected from its members. The Board is nominated at an Annual General Meeting and, once approved by City Council, serves a four-year term concurrent with the term of Council. The Board works on behalf of its BIA and meets regularly to develop budgets, set priorities, implement capital improvements, plan festivals, and promote its business area.

Who are BIA members?

All persons who own rateable property in a business property class, and all persons who are non-residential tenants of rateable property in a business property class in a business improvement area.

How is a BIA funded?

Once the budget is approved by the BIA members and ratified by City Council, funds are raised through a levy on all commercial and industrial properties within the BIA’s boundary. Calculation of this levy is based on the proportionate value of each property’s commercial and/or industrial assessment. Once the levy is collected by the City, the funds are returned to the BIA to manage.

Boundaries of The Waterfront BIA

Click here to expand, download or print BIA map.